Ethical and environmentally conscious design is an increasingly important issue in the creative world. When I graduated I realised that there was nothing in the way of publications aimed at educating young designers in this area. So I came up with the concept of ‘Youthanize,’ the word means to ‘change or alter something for a youth market.’
When thinking about the format I wanted something that would lessen the impact on the environment. The result is an A1 poster that folds down to make up eight A4 spreads for articles on various issues. This allowed me to create something that required no glueing and if in production would be printed on a 100% recycled (post-consumer waste) uncoated stock using vegetable inks.